The much awaited DSS 2008 Signature Event – Sheila and Abaya Fashion opened to a flock of fashion enthusiasts in BurJuman, a key sponsor of DSS 2008, on Thursday, August 07, as some of the prominent designers in the GCC prepared to showcase the latest trends in sheilas and abayas.
The opening witnessed an overwhelming attendance by visitors and shoppers alike, in addition to an unprecedented Media turnout, filling the “Pavilion Gardens” on the third floor of Burjuman with tens of cameras and journalists from all over the region. The shows of the first day were also attended by Suhaila Gubash, Events manager at the Dubai Shopping Festival Office, in addition to a host of fashion guests, designers.
Amina Al Jassim, a prominent Saudi Arabian fashion designer and renowned Omani designer, Khadija Al Lamki, showcased their collections to mark the opening of the third edition of Sheila and Abaya Fashion.
Amina Al Jassim’s creations reflected her characteristic use of simple designs focusing on functionality while Khadija Al Lamki, an award-winning designer, displayed her expertise in the use of silk and intricate designs in abayas.
Shows for Saturday, August 9
Shows on August 9 feature the collections of HANAYEN, a leading fashion label for abayas in the UAE, and Bahraini designer, Ayesha Ali Yateem. HANAYEN was established in 1990 by Nader Nouraei at Al Ghurair City and the company has since grown to retail in sheilas and abayas in Abu Dhabi, Al Ain, Sharjah, and Oman.
Ayesha Ali Yateem graduated in Interior Design from American University, Dubai, in 2006 and thereafter pursued a fashion design course in London School of Fashion Design. Fully occupied with her family establishment, Al Bait Al Bahraini LLC, the designer aims to tap into the high-end markets.